In his letter accompanying the recent Facebook S-1 filing, Mark Zuckerberg gives us a tantalizing hint of things to come for the social networking giant.
Joe Evans over at Techcrunch has more to say about this.
We hope to change how people relate to their governments and social institutions.
We believe building tools to help people share can bring a more honest and transparent dialogue around government that could lead to more direct empowerment of people, more accountability for officials and better solutions to some of the biggest problems of our time.
By giving people the power to share, we are starting to see people make their voices heard on a different scale from what has historically been possible. These voices will increase in number and volume. They cannot be ignored. Over time, we expect governments will become more responsive to issues and concerns raised directly by all their people rather than through intermediaries controlled by a select few.
This little tease from FB might turn out to be nothing, but in my opinion, it briefly describes what is missing from social networking, the land of kitty cats and grand-babies. Now that Facebook has redefined not just how we socialize online, but how we socialize period, it is time to take the next step from social to societal, from "me" to "we", from Facebook, YouTube and Twitter to something I call Ethosphere.
Ethosphere is a framework for building online places and communities where decisions are made, conclusions are drawn, and progress is achieved. These are places where all sorts of non-physical endeavors can be carried out, and where productivity scales with the number of participants.